For decades, women’s sports apparel has been an afterthought, a men’s jersey in a smaller size, a token pink tee with a team logo, a market built on compromise. FanGirl Fashionista, the bold New York–based lifestyle brand founded by LauraAnn Lamando, is changing that narrative one stitch at a time.
Built on the belief that “women are not just smaller men,” FanGirl Fashionista blends fashion, fandom, and feminism into a movement that’s as much about identity as it is about style.
Redefining the Female Fan Experience
The brand’s mantra, fit, feel, and freedom, drives its design philosophy. Every piece in the collection is engineered to move with the body while flattering it, delivering a balance of performance and self-expression that traditional sports merch rarely achieves.
“FanGirl Fashionista was created to fill a long-overlooked gap — fashionable, flattering sports apparel designed for women who want to show up, stand out, and truly feel like themselves,” said LauraAnn Lamando, Founder and CEO.
From tailored jerseys and chic athleisure to elevated fan accessories, FanGirl Fashionista celebrates the individuality of every woman in the stands, or on the go.
Fashion With Purpose
But FanGirl’s mission stretches far beyond fashion. As a proud member of the UNFPA Equity 2030 Alliance, the brand is championing gender equity through design, serving as a model for what inclusivity looks like in the apparel industry.
By partnering with organizations that advance women’s representation and body inclusivity, Lamando’s team is proving that apparel can do more than dress, it can advocate.
“Representation shouldn’t stop at the locker room door,” Lamando adds. “Women deserve gear that honors both their strength and their style.”
Beyond the Sidelines
FanGirl Fashionista’s next play? Expansion into adjacent markets where design equity remains a blind spot, including medical and professional apparel. By applying its same core principle of functionality-meets-femininity, the brand is poised to disrupt industries that have long overlooked the female form in design and ergonomics.
The move mirrors a larger cultural shift: a growing recognition that inclusive design isn’t niche, it’s necessary.
From Runway to Real Life
FanGirl Fashionista has already captured attention from industry leaders and fans alike for its blend of confidence, comfort, and cultural relevance. Appearing on Go Fund Yourself gave the brand a national platform to amplify its mission, and connect with a community eager for change.
Rory Cutaia, one of the show’s investors, summed it up best: “They’re tackling real gaps in the market with creativity, intelligence, and heart.”
As FanGirl Fashionista continues its expansion, it stands as more than a fashion label, it’s a declaration. That women deserve better. That fandom can be fierce and feminine. And that confidence, like great design, never goes out of style.
About FanGirl Fashionista
FanGirl Fashionista is a women’s lifestyle and sportswear brand founded by LauraAnn Lamando to create apparel that celebrates both fashion and fandom. With a mission to make women feel empowered, confident, and seen, FanGirl Fashionista blends style, comfort, and purpose across its growing line of products. As a proud member of the UNFPA Equity 2030 Alliance, the brand advocates for gender equity through design, in sports and beyond.
Learn more at fangirlfashionista.com
