When most people think about solving world hunger, they picture seeds, soil, and sustainability. Martha Montoya thinks in data.
The founder and CEO of AGTools, Montoya has built a company around a bold idea: the world doesn’t have a food shortage, it has a data shortage. Her mission is to give farmers, distributors, and retailers the real-time intelligence they need to keep food systems resilient and efficient, from field to family table.
Appearing recently on Go Fund Yourself, Montoya shared how AGTools is transforming agriculture’s most persistent challenge, unpredictability, into opportunity.
From Farm to Forecast
AGTools is a data-intelligence platform that aggregates and analyzes institutional, government, and market data across more than 500 fruits, vegetables, and specialty crops.
It delivers actionable insights on pricing, yield forecasts, logistics, and demand trends, helping producers make decisions that can mean the difference between surplus and shortage.
“The world doesn’t have a food shortage — it has a data shortage,” Montoya explained. “We’re helping the people who feed us make decisions grounded in real-time facts, not outdated spreadsheets.”
By providing a live view of agricultural variables, weather patterns, shipping delays, price fluctuations, AGTools helps reduce waste, improve profitability, and stabilize fragile supply chains.
A Data-Driven Revolution in the Field
The platform’s impact is already measurable. In early case studies, producers using AGTools have seen multi-million-dollar gains, faster market reactions, and dramatic reductions in spoilage and inefficiency.
Its clients range from independent growers to global distributors and C-suite leaders seeking predictive intelligence for a more agile supply chain.
Behind the dashboard lies a massive aggregation of global agricultural datasets, drawing from institutional, government, and proprietary sources, turning complexity into clarity.
The result is a smarter, faster, more sustainable way to feed the world.
A Growing Market for Smarter Agriculture
The agricultural data market now exceeds $5 billion, with analysts projecting exponential growth as climate volatility and consumer demand for transparency increase.
AGTools sits at the intersection of agtech, sustainability, and data science, offering tools that not only help farmers protect their margins but also align with global ESG goals for waste reduction and resource efficiency.
Montoya’s approach isn’t just about innovation, it’s about equity. By democratizing access to insights that were once available only to major conglomerates, AGTools is helping small and mid-size growers compete on a global scale.
“We’re leveling the playing field,” Montoya said. “When data becomes accessible, sustainability becomes achievable.”
Feeding the Future
For investors, AGTools represents both a profit and purpose play: a scalable SaaS model addressing one of humanity’s most pressing issues, sustainable food production.
By merging data transparency with agricultural intelligence, Montoya and her team are redefining what it means to grow food in the information age.
As climate and supply-chain pressures mount, AGTools’ mission feels increasingly urgent, and its message increasingly clear: feeding the world smarter starts with seeing it clearer.
About AGTools
AGTools is a data-intelligence platform transforming the global produce industry. By aggregating real-time institutional and government data across more than 500 crops, AGTools empowers growers, shippers, and retailers to optimize pricing, reduce waste, and strengthen supply-chain efficiency. Founded by Martha Montoya, AGTools is helping feed the world smarter, one dataset at a time.
Learn more at www.agtools.com
