Sedona, AZ — In a beverage industry brimming with wellness trends and fleeting fads, one company is proving that true innovation sometimes means looking backward — thousands of years backward. Wild Tonic, founded by artist and entrepreneur Holly Skaggs, is redefining what a functional drink can be through Jun, a rare fermented beverage made from honey and green tea.
Unlike traditional kombucha, which relies on black tea and cane sugar, Jun offers a lighter, smoother taste and natural effervescence that appeals to both wellness enthusiasts and flavor connoisseurs. The result is a drink that feels luxurious yet rooted in ancient wisdom — a fusion Skaggs calls “art and alchemy.”
“We wanted to create something that nourishes the body and delights the senses — a drink that feels as beautiful as it tastes,” said Skaggs.
That vision is evident from bottle to brew. Each signature cobalt blue bottle of Wild Tonic embodies the brand’s artistry and attention to detail, reflecting Skaggs’ background as a Rhode Island School of Design graduate and visual artist. The bold packaging stands out on crowded shelves, while the contents deliver what Skaggs describes as “mindful indulgence” — a balance of taste, health, and design that resonates with modern consumers seeking authenticity.
A New Take on an Ancient Elixir
Jun, often referred to as the “champagne of kombucha,” is believed to have originated over a millennium ago in the Himalayas. While its precise origins remain mysterious, its method of fermentation — feeding the culture with honey rather than sugar — produces a distinct flavor profile and natural probiotic benefits.
Wild Tonic has taken that ancient technique and refined it for contemporary tastes, offering both non-alcoholic and alcoholic variations. The company sources high-quality honey and green tea, embracing a commitment to clean ingredients and sustainable practices. This combination of wellness and craftsmanship has quickly positioned Wild Tonic as a standout in the fast-growing functional beverage market, which analysts expect to surpass $200 billion globally by 2030.
From the Studio to the Bottle
For Skaggs, Wild Tonic began as an artistic exploration that evolved into a business devoted to elevating everyday experiences. Her journey from painter to fermenter reflects a broader movement of entrepreneurs blending creativity with conscious living — bridging the worlds of art, health, and sustainability.
Based in Sedona, Arizona, a region known for its spiritual and natural beauty, Wild Tonic’s identity is deeply tied to its surroundings. The brand’s philosophy mirrors Sedona’s ethos of balance and transformation — crafting a drink that celebrates both body and soul.
Redefining the Functional Beverage Category
In an age where consumers are demanding transparency and purpose from the products they consume, Wild Tonic is carving a niche that extends beyond kombucha enthusiasts. The company represents a broader cultural shift toward products that are as thoughtful as they are beneficial, merging the sensibilities of fine art, ancient tradition, and modern wellness science.
With its growing national presence and commitment to aesthetic and ethical integrity, Wild Tonic isn’t simply another beverage brand — it’s part of a larger movement reshaping how Americans drink and heal. In Skaggs’ words, “We’re creating a space where art and health coexist — where taking care of yourself can be a beautiful experience.”
As the market for premium, health-conscious beverages continues to expand, Wild Tonic’s blend of artistry, authenticity, and innovation may set the tone for the next chapter of mindful consumption. Learn more at www.WildTonic.com
